{"id":1605,"date":"2026-09-27T12:06:23","date_gmt":"2026-09-27T11:06:23","guid":{"rendered":"https:\/\/iceology.pt\/?p=1605"},"modified":"2026-09-27T12:09:27","modified_gmt":"2026-09-27T11:09:27","slug":"logotipo-em-gelo-ativacoes-de-marca","status":"publish","type":"post","link":"https:\/\/iceology.pt\/en\/logotipo-em-gelo-ativacoes-de-marca\/","title":{"rendered":"Logo ice: 5 ways to use your brand at activations and events"},"content":{"rendered":"

At a brand activation, everything competes for guests\u2019 attention \u2014 and for their phone cameras. Crystal-clear ice has a rare advantage: it is beautiful, ephemeral and unexpected. A logo in ice stays in photos and conversations long after the piece has melted. Here are five ways to use it.<\/p>\n

1. Logo ice cubes in the glass<\/h2>\n

The closest you can get to the consumer: every drink served carries the brand inside the glass. At Iceology we create 3D-printed moulds from your logo and freeze purified water, so the design stays sharp in clear ice. Ideal for drinks launches, brand dinners and bars that want a signature serve.<\/p>\n

2. Ice block with the logo frozen inside<\/h2>\n

A clear block with the logo inside, lit from the base. It works as a reception piece, a photo backdrop or a table centrepiece. It can also include the date, the event name or a message.<\/p>\n

3. Ice menus and signage<\/h2>\n

The cocktail menu, a new product name or the evening\u2019s programme frozen into a block of ice. We have already frozen complete bar menus \u2014 an elegant way to inform and decorate at once.<\/p>\n

4. A sculpture with partner logos<\/h2>\n

At events with several sponsors, a central sculpture can carry all their logos in the base. That was the case with our ice unicorn, created for a night-time activation with coloured lighting.<\/p>\n

5. A branded ice luge<\/h2>\n

The drinks channel combined with the frozen-in logo: the brand becomes part of the serve. For drinks brands, it is probably the highest-impact format.<\/p>\n

How to prepare your logo file<\/h2>\n